Friday, February 13, 2009

In shift, Blackwater dumps tarnished brand name

Sent from Express News
RALEIGH, N.C. - Blackwater Worldwide is still protecting U.S. diplomats in Iraq, but executives at the beleaguered security firm are taking their biggest step yet to put that work and the ugly reputation it earned the company behind them.

Blackwater said Friday it will no longer operate under the name that came to be known worldwide as a caustic moniker for private security, dropping the tarnished brand for a disarming and simple identity: Xe, which is pronounced like the letter "z."

By MIKE BAKER Associated Press Writer

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