Goes To Twelve: The Return Of Going To Eleven

Thursday, April 26, 2007

The Return Of Going To Eleven

'Spinal Tap' to reform for climate change

NEW YORK (AFP) - Fans of the cult mockumentary "This is Spinal Tap" are in for a treat.

The clueless heavy rockers, described in the 1984 spoof as "one of England's loudest bands," are back, describing in a short film to raise awareness about climate change what they've been doing for the past 20-odd years.

Lead guitarists Nigel Tufnel and David St. Hubbins are also due to make an appearance with bassist Derek Smalls at Wembley Stadium in London on July 7 as part of the global Live Earth concerts in aid of tackling climate change.

Director Rob Reiner, who played documentary maker Marty DiBergi in the movie, told reporters in New York Wednesday he had been asked to resurrect the band behind such classics as "Stonehenge," "Sex Farm" and "Hell Hole."

"I was asked... if I could contact Marty DiBergi," he said. "We filmmakers have a bond, we stick together."

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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Thursday, April 26, 2007

The Return Of Going To Eleven

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