Goes To Twelve: Clean Too

Wednesday, February 07, 2007

Clean Too

From WaPo:

The maker of Snickers drew snickers from many viewers of Sunday's Super Bowl broadcast with a commercial featuring a brief, unintentional lip lock between two guys.
Soon after, the complaints started to roll in.Result: In what might be one of the fastest retreats in corporate history, candymaker Mars Inc. yanked the multimillion-dollar commercial from the airwaves late Monday and vaporized related material from its Web site. The normally reticent McLean-based company issued a public statement, saying it was just trying to be funny and didn't intend to offend.
But its ad, in which two auto mechanics bite into a Snickers bar from either end and inadvertently end up lip to lip, clearly rubbed some people the wrong way. Three gay rights organizations condemned the commercial as homophobic, arguing that the men's reaction (they tear out their chest hair to prove they're really "manly") demeans gay men.
Worse, the groups said, were the alternative endings that Snickers included on its Web site as part of a contest to determine which version would air during the Daytona 500 later this month.

My message to The HRC and other Gay-Activist groups 'fighting for [my]rights':

Shut The Fuck Up.

No money will be coming from GT12 any longer until we stop trying to legislate people's reactions. Did any of you peanut brained nancy-boys stop to think that the butt of this ad's joke was homophobia???!!!!

How nice to know that we have our own lavender version of Focus On The Family and The Catholic Defense League.

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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Wednesday, February 07, 2007

Clean Too

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