GT12 spent a lot of time 'Rock & Roll [ing] With Hudepohl' back in '76From its very inception, Budweiser was a triumph of marketing over quality. Adolphus Busch, the dynasty's founder, called his beer "dot schlop" and drank wine instead. During taste tests, St. Louis drinkers spat it back over the bar. But if the Busches didn't believe in their product, they believed in their business plan. Adolphus bought licenses for tavern keepers and paid their rent. In exchange, they served Budweiser. On one of his frequent visits to Europe, he learned about pasteurization. That, and a fleet of refrigerated railcars, kept the beer fresh on cross-country shipments, allowing Bud to break out of St. Louis.
Imagine the Budweiser Clydesdale team on a cross-country rampage, with a decrepit, tipsy August A. Busch Jr. strapped to the lead horse, wearing a bright red St. Louis Cardinals cowboy hat. Starting on the West Coast, platter-hoofed horses trample a can of Blitz-Weinhard, spewing suds all over the streets of Portland, Ore. Moving south to San Francisco, they stamp on bottles of Lucky Lager. In their hometown of St. Louis, they crash through the wall of a Griesedieck Bros. brewery, rolling hundreds of barrels into the Mississippi. They're seen next in Cincinnati, kicking a Hudepohl taster to death. The Clydesdales' tour of destruction ends in Brooklyn, N.Y., where Busch orders them to urinate in a vat of Piels, cackling that no one will be able to tell the difference.
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