Goes To Twelve: Not A Bushel and A Peck?

Friday, April 18, 2008

Not A Bushel and A Peck?

MR. GIBSON: So we're going to begin with opening statements, and we had a flip of the coin, and the brief opening statement first from Mr. Lincoln.
LINCOLN: Thank you very much, Charlie and George, and thanks to all in the audience and who are out there. I appear before you today for the purpose of discussing the leading political topics which now agitate the public mind.
We are now far into the fifth year since a policy was initiated with the avowed object, and confident promise, of putting an end to slavery agitation. Under the operation of that policy, that agitation has not only not ceased, but has constantly augmented.
STEPHANOPOULOS: I’m sorry to interrupt, but do you think Mr. Douglas loves America as much you do?
LINCOLN: Sure I do.
STEPHANOPOULOS: But who loves America more?
LINCOLN: I’d prefer to get on with my opening statement George.
STEPHANOPOULOS: If your love for America were eight apples, how many apples would Senator Douglas’s love be?
LINCOLN: Eight.
STEPHANOPOULOS: Proceed.
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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Friday, April 18, 2008

Not A Bushel and A Peck?

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