London Calling!

Time to finally get that passport

FAST food chain Burger King are to serve up the world’s most expensive takeaway – costing a whopping 85 pounds.

There’s no common old meat in this burger. It will contain top-quality Kobe beef from Japan. And instead of ketchup and cheddar, it will be garnished with foie gras – a goose delicacy – and rare blue cheese.

But BK customers will still be able to buy regular fries and a fizzy drink to help it down.

It will be launched in selected branches next month, with London’s upmarket Kensington and Chelsea tipped to get the posh burger first.

At 85 [English pounds], it is in marked contrast to deadly rival McDonald’s who offer a budget burger for just 99p.

Launching the most expensive takeaway in town may seem odd during the credit crunch.

But Lucy Barrett, of Marketing Magazine, said: �The idea of a burger that no one buys is not as ludicrous as it seems. Burger King will use it to promote a gap in perception between it and McDonald’s. It could lead consumers to reassess the quality of the brand.�