Goes To Twelve: And While We're On The Subject Of Phoniness

Monday, August 18, 2008

And While We're On The Subject Of Phoniness

Salon:

McCain's McMansions
Robert Greenwald and his dogged band of researchers at Brave New Films have a new film focusing on John McCain's real-estate mini-empire. Here is the release announcing it:

FOR IMMEDIATE RELEASE
August 18, 2008
AFL-CIO AND SEIU TEAM UP WITH BRAVE NEW FILMS TO TELL PUBLIC THAT MULTIMILLIONAIRE JOHN MCCAIN IS THE REAL ELITIST
LOS ANGELES -- This morning, Brave New Films distributed to its list of 500,000 people a new online video meant to bring attention to John McCain's exorbitant personal wealth. "McCain's Mansions: The Real Elitist" makes the case that McCain's privilege and affluence put him out of touch with the struggles of ordinary working Americans in a recession economy. The video, which features pictures of six of McCain's ten estates, follows on the heels of a mailer with the same message sent by the AFL-CIO to 50,000 retired union members last week.

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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Monday, August 18, 2008

And While We're On The Subject Of Phoniness

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