Goes To Twelve: Kicking Ass and Taking Names

Wednesday, January 17, 2007

Kicking Ass and Taking Names

From Political Wire

Democrats Go On Offensive
Democratic leaders "are launching a broad counteroffensive on issues ranging from Iraq to energy policy in advance of President Bush’s State of the Union address next week, hoping to separate the president from the typical popularity boost that comes with the nationally televised speech," Roll Call reports.
The new House and Senate leaders "are orchestrating a 'strong push-back' beginning today on some of Bush’s major proposals... and "will hold numerous events on both sides of the Capitol to try to ensure they go into Tuesday night’s speech with an upper hand on the issues they believe Bush is set to address, including the Iraq War, balancing the budget, global warming and energy independence. Democrats already are fanning out to the rank-and-file Members, urging them to set expectations high, so that the onus is on Bush to measure up."

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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Wednesday, January 17, 2007

Kicking Ass and Taking Names

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