Sunk?

McCain 2000 Leader Mike Murphy on where his old boss is today:

For the last nine weeks the McCain campaign has tried win by raising Obama's negatives. Ads have attacked, McCain and Palin have attacked. This has failed. Over the top negative attacks and a campaign message that too often seems to be little more than sarcasm and suppressed anger has damaged McCain's priceless and hard earned "brand" as a different kind of Republican. McCain's best option now is to ditch the chainsaw and offer a scared and angry country what it badly wants; hope and leadership.

... Team Obama is throwing the McCain High Command around the room like stunt men in a Bruce Lee picture.

***[GT12 notes that that "High Command is manned by architects of McC's (and Murphy's) 2000 demise]***

McCain is losing. To regain a chance to win, McCain must run as who he truly is; pragmatic, tough, bi-partisan and ready to break some special interest china to get the right things done in Washington. Fix the message, and you will fix the states.