Goes To Twelve: Little Bleat

Friday, July 17, 2009

Little Bleat

20 years ago, I went to my first rodeo, in Cody Wyoming. I was quite surprised to see that most of the contestants were High school kids.

The Chicago Tribune looks into the West's version of Pop Warner ball:

Mutton bustin': the Little League of rodeo country
Kids a few years out of diapers 'cowboy up' to ride, or fall off of, sheep -- just like the big boys do with bulls. But in this case, everyone's a champ.

Reporting from Santa Fe, N.M. - It's 30 seconds before his big rodeo ride, and Julian Apodaca looks like he wants to disappear under the wide brim of his white cowboy hat.

He's staring down at his boots, tugging at his lower lip, rubbing at his teary eyes.

Julian's father, a former junior bull-riding champion, has a hand on each of his 5-year-old son's shoulders.

"It's OK, hijo," Vince Apodaca says as somebody plucks the hat off the boy's head and replaces it with a helmet. "Cowboy up, OK? I don't want no crying when you get on there."

This is the world of a little-known but beloved rodeo event where kids a couple of years out of diapers ride sheep just like the big boys ride bulls. Suburban parents put their kids in Little League. In the country, where rodeo is king, parents sign up their kids for mutton bustin'.

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Alinsky's Rules For Radicals

Rule 1: Power is not only what you have, but what an opponent thinks you have. If your organization is small, hide your numbers in the dark and raise a din that will make everyone think you have many more people than you do.

Rule 2: Never go outside the experience of your people. The result is confusion, fear, and retreat.

Rule 3: Whenever possible, go outside the experience of an opponent. Here you want to cause confusion, fear, and retreat.

Rule 4: Make opponents live up to their own book of rules. “You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.”

Rule 5: Ridicule is man’s most potent weapon. It’s hard to counterattack ridicule, and it infuriates the opposition, which then reacts to your advantage.

Rule 6: A good tactic is one your people enjoy. “If your people aren’t having a ball doing it, there is something very wrong with the tactic.”

Rule 7: A tactic that drags on for too long becomes a drag. Commitment may become ritualistic as people turn to other issues.

Rule 8: Keep the pressure on. Use different tactics and actions and use all events of the period for your purpose. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition. It is this that will cause the opposition to react to your advantage.”

Rule 9: The threat is more terrifying than the thing itself. When Alinsky leaked word that large numbers of poor people were going to tie up the washrooms of O’Hare Airport, Chicago city authorities quickly agreed to act on a longstanding commitment to a ghetto organization. They imagined the mayhem as thousands of passengers poured off airplanes to discover every washroom occupied. Then they imagined the international embarrassment and the damage to the city’s reputation.

Rule 10: The price of a successful attack is a constructive alternative. Avoid being trapped by an opponent or an interviewer who says, “Okay, what would you do?”

Rule 11: Pick the target, freeze it, personalize it, polarize it. Don’t try to attack abstract corporations or bureaucracies. Identify a responsible individual. Ignore attempts to shift or spread the blame.

Goes To Twelve

Friday, July 17, 2009

Little Bleat

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